Experiment inputs
A useful experiment starts with a decision, a falsifiable hypothesis, a primary metric, guardrails, eligible variants, a minimum evidence plan, and a clear owner. Growomo stores this context so results are not interpreted without the original question.
- Hypothesis and expected direction
- Source type and variant identifiers
- Primary metric and guardrail metrics
- Planned duration and traffic assumptions
- Owner, status, and decision notes
Monitoring and evidence
Growomo can sync available provider metrics and calculate evidence summaries. A test that lacks traffic, duration, comparable variants, or clean tracking should remain inconclusive. Reaching a planned end date does not manufacture a winner.
Human review
The marketer checks sample quality, seasonality, simultaneous campaign changes, attribution, and business impact. The product can recommend continue, stop, or investigate, but the final interpretation and any provider action remains reviewable.
Worked demo-data example
A fictional landing-page test compares two offers. The demo shows variants, trial counts, a primary conversion metric, and an inconclusive state because evidence is insufficient. The example teaches the workflow and is not a customer outcome.