Recommendation rationale
Validate the cost change before making a supported adjustment.
Review search terms, tracking health, landing-page context, and the current bid strategy before choosing the next action.
- Last 30 days shows cost per lead +18% and conversion volume -11%; business context is still required.
- Paid-media and GA4 demo sources both have a latest successful sync.
- Provider latency, attribution differences, or missing tracking context can change the conclusion.